Lego’s “Life of George” product contains two parts: a physical kit with those blocks that we all know and love, and an iPhone/iPod/iTouch app for something completely different. With the kit, you can use the blocks to make buildings and characters that you can then capture with the device camera and access within the app. The virtual world of George, an animated engineer-traveller is then intertwined with the constructions you’ve just created.
See the video here for more info:
Can’t wait to try it.
Here’s a review by FastCo’s John Pavlus: http://www.fastcodesign.com/1665197/legos-iphone-app-a-brilliant-mix-of-physical-and-digital-play
And a link to the product website: http://george.lego.com/en-us/products/life-of-george